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Creating WorldviewsMetaphor, Ideology and Language$
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James W. Underhill

Print publication date: 2011

Print ISBN-13: 9780748643158

Published to Edinburgh Scholarship Online: March 2012

DOI: 10.3366/edinburgh/9780748643158.001.0001

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Further Cognitive Contributions to Metaphor Theory

Further Cognitive Contributions to Metaphor Theory

Chapter:
(p.44) Chapter 5 Further Cognitive Contributions to Metaphor Theory
Source:
Creating Worldviews
Author(s):

James W. Underhill

Publisher:
Edinburgh University Press
DOI:10.3366/edinburgh/9780748643158.003.0005

Cognitive approaches to metaphor show a great diversity in themselves, and this diversity is mirrored by the variety of strands within Lakoff's own work. In his individual work since 1990, Lakoff has concentrated a great deal of his energy on applying metaphor theory to politics. Adopting the role of the engaged intellectual, he has used the concepts of folk theories, narrative theory and conceptual metaphor to analyse the discourse of political rhetoric in studies such as his accounts of the two wars in Iraq. Critical discourse analysis has been growing as a field of study over the last decade, and various researchers have formulated innovative ways of applying and adapting metaphor theory. Mark Turner has also greatly influenced the course of cognitive study and the development of Lakoff's own thought. Turner is representative of many cognitive linguists in that he has a background in science, but it is his concern for literature and the analysis of literary texts that has done much to mould what has become known as cognitive poetics.

Keywords:   metaphor, critical discourse analysis, Mark Turner, Lakoff, cognitive approach, cognitive poetics

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