On or About December 1928 the Hogarth Press Changed: E. McKnight Kauffer, Art, Markets and the Hogarth Press 1928–39
On or About December 1928 the Hogarth Press Changed: E. McKnight Kauffer, Art, Markets and the Hogarth Press 1928–39
This chapter discusses the publicity practices of the Hogarth Press, examining the career of American artist E. McKnight Kauffer, who designed the cover and logo of the Press. It looks at Kauffer's experience in book production and his connections with Bloomsbury figures such as Roger Fry, describing his work as suitable to the Hogarth Press due to its productive engagement with books and art and commerce.
Keywords: publicity practices, E. McKnight Kauffer, book production, Bloomsbury figures, Roger Fry, books, art and commerce
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