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Bollywood in the Age of New MediaThe Geo-televisual Aesthetic$
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Anustup Basu

Print publication date: 2010

Print ISBN-13: 9780748641024

Published to Edinburgh Scholarship Online: March 2012

DOI: 10.3366/edinburgh/9780748641024.001.0001

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The Geo-televisual and Hindi Film in the Age of Information

The Geo-televisual and Hindi Film in the Age of Information

(p.42) Chapter 2 The Geo-televisual and Hindi Film in the Age of Information
Bollywood in the Age of New Media

Anustup Basu

Edinburgh University Press

Assemblages in A-grade popular Indian films became irresistibly geo-televisual from the beginning of the 1990s. The nation's overall media space gradually began to open up to a global dispensation of electronic satellite exchanges after the beginning of liberalisation in 1991. This chapter elaborates on why geo-televisual exchanges come with uneven kinetic distributions and why these processes coincide with a planetary regime of power and governance. It is often noted that compared to an earlier epoch of the ‘all-India film’, the big-budget ‘Bollywood’ of the 1990s later ‘virtualised’ India. This chapter focuses on the period between 1991 and 2004 to examine the geo-televisual as informatic in Hindi cinema. First, it provides a brief historical account of transformations in the media and film industries. It then traces a critical genealogy of the geo-televisual in relation to Hindi film, selecting two transformative periods for detailed examination: first, a nationalist monitoring of the geo-televisual in relation to an ‘Indian culture’ (1947–1988), and second, the age of globalisation and new media (1991–2004).

Keywords:   India, Hindi cinema, geo-televisual, all-India film, Bollywood, Indian culture, globalisation, new media, informatic

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