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Bollywood in the Age of New MediaThe Geo-televisual Aesthetic$
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Anustup Basu

Print publication date: 2010

Print ISBN-13: 9780748641024

Published to Edinburgh Scholarship Online: March 2012

DOI: 10.3366/edinburgh/9780748641024.001.0001

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Cinematic “Assemblages”: The 1990s and Earlier

Cinematic “Assemblages”: The 1990s and Earlier

(p.2) (p.3) Chapter 1 Cinematic “Assemblages”: The 1990s and Earlier
Bollywood in the Age of New Media

Anustup Basu

Edinburgh University Press

This book is an inquiry into the new Indian media world of the 1990s and the concomitant universe of commercial Hindi film. How did this period of titanic, techno-financial modernisation also witness paradoxically the rise of a ‘pre-modern’ ideology of Hindutva, hitherto languishing among the urban petit bourgeois and some agrarian-feudal quarters of north India? What is the assembling process in popular Hindi cinema, and what exactly happens when cinematic assembling becomes ‘informatic’ in a global sense? This book is not just an excursion into film and media theory, but also a political analysis of the globalisation of culture and urban life in a third world situation. It first examines the philosophy of the Indian cinematic assemblage and indicates how the assembling processes have always responded to ecological shifts in politics, media and fields of knowledge. First, it considers the realism debate and the definition of cinematic assemblage before discussing assemblages of totality and temporality as well as the thing-in-the-assemblage. It also looks at the body-in-the-assemblage, focusing on Dalit and the woman.

Keywords:   Hindutva, Hindi cinema, India, cinematic assemblage, globalisation, politics, media, realism, Dalit, culture

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