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Ethical Subjects in Contemporary Culture$
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Dave Boothroyd

Print publication date: 2013

Print ISBN-13: 9780748640096

Published to Edinburgh Scholarship Online: January 2014

DOI: 10.3366/edinburgh/9780748640096.001.0001

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. The Ethical Subject of New Media Communications

. The Ethical Subject of New Media Communications

(p.88) 5. The Ethical Subject of New Media Communications
Ethical Subjects in Contemporary Culture

Dave Boothroyd

Edinburgh University Press

Previous chapters have established the manner in which ethical subjectivity can be derived from a materialist phenomenology of sensate life with reference to embodiment. This chapter now challenges the limitation of such a perspective to a naturalistic understanding of the human body in view of its technical extension and especially technologies of communication (for example as understood by McLuhan, Stiegler, Hansen), and in particular in view of the emergence of haptic media and the technicisation of the sense of touch. With reference to Merleau-Ponty's and Derrida's discussions of the senses and of touch, the chapter proposes a new way of thinking of the ethics of touch/contact rooted in Levinas’ thinking of the ethical Subject.

Keywords:   Haptic media, haptocentrism, ethics of touch, new media, affect theory, technics

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