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Deleuze and the Body$
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Laura Guillaume and Joe Hughes

Print publication date: 2011

Print ISBN-13: 9780748638642

Published to Edinburgh Scholarship Online: March 2012

DOI: 10.3366/edinburgh/9780748638642.001.0001

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PRINTED FROM EDINBURGH SCHOLARSHIP ONLINE (www.edinburgh.universitypressscholarship.com). (c) Copyright Edinburgh University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in ESO for personal use.date: 29 July 2021

An Ethico-Aesthetics of Heroin Chic: Art, Cliché and Capitalism

An Ethico-Aesthetics of Heroin Chic: Art, Cliché and Capitalism

Chapter:
(p.165) Chapter 8 An Ethico-Aesthetics of Heroin Chic: Art, Cliché and Capitalism
Source:
Deleuze and the Body
Author(s):

Peta Malins

Publisher:
Edinburgh University Press
DOI:10.3366/edinburgh/9780748638642.003.0008

This chapter examines the relation between image and spectator. Drawing on Gilles Deleuze and Felix Guattari's writings on art, capitalism, and ethics, it explores the extent to which heroin-chic images might be understood as productive of bodily transformations in order to re-read drug-referenced advertising and explore its ethico-aesthetic capacities. The findings reveal that although heroin-chic images do indeed contain an ethico-aesthetic potential, this capacity is severely curtailed by cliché and capitalism.

Keywords:   image, spectator, heroin chic, Gilles Deleuze, Felix Guattari, drug-referenced advertising, ethico-aesthetic capacities, cliché, capitalism

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