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Deleuze and the Body$
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Laura Guillaume and Joe Hughes

Print publication date: 2011

Print ISBN-13: 9780748638642

Published to Edinburgh Scholarship Online: March 2012

DOI: 10.3366/edinburgh/9780748638642.001.0001

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PRINTED FROM EDINBURGH SCHOLARSHIP ONLINE (www.edinburgh.universitypressscholarship.com). (c) Copyright Edinburgh University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in ESO for personal use.date: 29 July 2021

‘Be(come) Yourself only Better’: Self-transformation and the Materialisation of Images

‘Be(come) Yourself only Better’: Self-transformation and the Materialisation of Images

Chapter:
(p.144) Chapter 7 ‘Be(come) Yourself only Better’: Self-transformation and the Materialisation of Images
Source:
Deleuze and the Body
Author(s):

Rebecca Coleman

Publisher:
Edinburgh University Press
DOI:10.3366/edinburgh/9780748638642.003.0007

This chapter analyses the theme of self-transformation in popular culture. Drawing on Gilles Deleuze's work that attends to the affectivity and materiality of the image, it examines the way in which the relations between bodies and images can be understood as a mode of spectatorship that produces a particular set of impulses or inclinations. The chapter proposes a Deleuzian approach to the image that breaks from the representationalist model of the relation between images and bodies which theorises images as immediately material and affective.

Keywords:   self-transformation, popular culture, Gilles Deleuze, affectivity, materiality, image

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