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Mediated Business InteractionsIntercultural Communication Between Speakers of Spanish$
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Rosina Marquez Reiter

Print publication date: 2011

Print ISBN-13: 9780748637201

Published to Edinburgh Scholarship Online: March 2012

DOI: 10.3366/edinburgh/9780748637201.001.0001

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(p.39) 3 Openings
Mediated Business Interactions

Rosina Márquez Reiter

Edinburgh University Press

This chapter provides an analysis of the sequences found in the openings of the inbound and outbound calls, using Zimmerman's (1984, 1992) model as a point of departure. The calls in question are nonemergency calls, that is, they are calls in which a telephone agent aims to sell a specific commodity, in this case a holiday unit, to a (prospective) client. Given the more negotiable nature of the institutional setting examined and the fact that, in most cases, there is, or has been, an existing relationship between the client and the company, the participants' orientation to pattern the interaction as quasi-formal or informal should not come as a surprise. The chapter is divided into two main parts. The first presents the analysis of the inbound calls; the second analyzes outbound calls. In both cases, the in-house rules for receiving and placing calls are discussed before offering the structural account of the calls themselves. The chapter concludes with a summary of findings.

Keywords:   call centres, inbound calls, outbound calls, opening sequences

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