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Mediated Business InteractionsIntercultural Communication Between Speakers of Spanish$
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Rosina Marquez Reiter

Print publication date: 2011

Print ISBN-13: 9780748637201

Published to Edinburgh Scholarship Online: March 2012

DOI: 10.3366/edinburgh/9780748637201.001.0001

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PRINTED FROM EDINBURGH SCHOLARSHIP ONLINE (www.edinburgh.universitypressscholarship.com). (c) Copyright Edinburgh University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in ESO for personal use.date: 28 February 2021



(p.22) 2 Methodology
Mediated Business Interactions

Rosina Márquez Reiter

Edinburgh University Press

This chapter outlines the research perspective adopted and describes the ways in which the data for this study were collected. The data for this book was obtained from the Latin American call centre operations of a multinational holiday exchange company, which is run along similar lines to time shares organisations worldwide. The discussion covers data and ethics, documentary analysis, non-participant observation, interviews and telephone conversations.

Keywords:   call centres, data, ethics, documentary analysis, non-participant observation, interviews, telephone conversations

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