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Power PlaySport, the Media and Popular Culture$
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Raymond Boyle and Richard Haynes

Print publication date: 2009

Print ISBN-13: 9780748635924

Published to Edinburgh Scholarship Online: September 2012

DOI: 10.3366/edinburgh/9780748635924.001.0001

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PRINTED FROM EDINBURGH SCHOLARSHIP ONLINE (www.edinburgh.universitypressscholarship.com). (c) Copyright Edinburgh University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in ESO for personal use.date: 19 September 2021

A Sporting Triangle: Television, Sport and Sponsorship

A Sporting Triangle: Television, Sport and Sponsorship

Chapter:
(p.43) Chapter 3 A Sporting Triangle: Television, Sport and Sponsorship
Source:
Power Play
Author(s):

Raymond Boyle

Richard Haynes

Publisher:
Edinburgh University Press
DOI:10.3366/edinburgh/9780748635924.003.0003

Examines the relationship between sport, television and sponsors. Looks at how television has come to dominate modern elite sport. Investigates the commercial element of sports links to the media and commerce.

Keywords:   Television, Sport, Sponsorship

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