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The Edinburgh Companion to Shakespeare and the Arts$
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Mark Thornton Burnett and Adrian Streete

Print publication date: 2011

Print ISBN-13: 9780748635238

Published to Edinburgh Scholarship Online: March 2012

DOI: 10.3366/edinburgh/9780748635238.001.0001

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Shakespeare Exhibition and Festival Culture

Shakespeare Exhibition and Festival Culture

(p.445) 24 Shakespeare Exhibition and Festival Culture
The Edinburgh Companion to Shakespeare and the Arts

Mark Thornton Burnett

Edinburgh University Press

This chapter addresses the question of the historical influence exercised by the Stratford-upon-Avon Jubilee of 1769. The tensions between pilgrimage and tourism in expressions of Shakespearean festive culture are summarized, arguing that both serve similar ends. The role of the text in the celebratory Shakespearean impulse is also covered. Moreover, the relationship between commerce and education are explained. It is not so much Shakespeare's dominating influence in the ‘world’ that is emphasized as the role he might play as one member of a ‘world’ community. Festive Shakespeares are erected on paradox, for they disseminate myths of a-historicity in the same moment as they disclose the specific histories to which they owe their existence. Celebrating Shakespeare offers an insight into the past at the same time as it invites to contemplate alternative bonds of association and as yet untested commemorative possibilities.

Keywords:   Shakespearean festive culture, Shakespeare, Stratford-upon-Avon Jubilee, pilgrimage, tourism, commerce, education

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