This chapter looks at films about public relations. It specifically investigates the ways in which cinema has represented the journalistic king-makers, and also the changing nature of media power in the age of the internet. Sweet Smell of Success is revered as a powerful and prescient exploration of the rising power of the journalist in democratic societies, and a warning against the abuse of that power. As in films about journalism, cinematic representations of public relations professionals often combine grime with glamour, and positive with negative images. As a film about journalism, Citizen Kane formulates both the normative liberal ideal. Rupert Murdoch may turn out to have been the last media baron. The structures of media power are being radically transformed, with uncertain consequences for democratic and authoritarian societies alike.
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