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The Media in Scotland$
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Neil Blain and David Hutchison

Print publication date: 2008

Print ISBN-13: 9780748627998

Published to Edinburgh Scholarship Online: September 2012

DOI: 10.3366/edinburgh/9780748627998.001.0001

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‘Nae Bevvying, Nae Skiving’: Language and Community in the Scottish Soap Opera

‘Nae Bevvying, Nae Skiving’: Language and Community in the Scottish Soap Opera

(p.123) 8 ‘Nae Bevvying, Nae Skiving’: Language and Community in the Scottish Soap Opera
The Media in Scotland

Neil Blain

David Hutchison

Edinburgh University Press

Soap opera has been a component of Scottish television since the 1960s. Until the BBC began transmitting River City in 2007, it was STV, the Corporation's principal commercial rival north of the border, which was responsible for Scottish soap output. The chapter examines all of STV's soaps, and contrasts the company's most successful production, High Road, which secured partial networking and was set in the Highlands, with River City which is set on Clydeside and has not yet been networked. The chapter explores the issues of class and dialect which are thrown up by River City and relates them both to the difficulties involved in securing UK network access and also to wider social questions in contemporary Scotland.

Keywords:   STV, High Road, River City, network access, class and dialect, social questions

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