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The Media in Scotland$
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Neil Blain and David Hutchison

Print publication date: 2008

Print ISBN-13: 9780748627998

Published to Edinburgh Scholarship Online: September 2012

DOI: 10.3366/edinburgh/9780748627998.001.0001

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A View from Holyrood

A View from Holyrood

(p.248) 17 A View from Holyrood
The Media in Scotland

Neil Blain

David Hutchison

Edinburgh University Press

The chapter begins with a consideration of The Sun's stance toward the Scottish National Party in 2007, noting its virulence even by comparison with anti-SNP coverage in the Daily Record. There follows a discussion of the influence on the popularity of political parties of the press and broadcasting, noting the relative neutrality of broadcasters, but commenting on their ‘institutional bias’. The BBC is judged to be London-centric, and there is criticism of management. A broad pattern of anti-SNP press coverage is asserted, though difference is seen in the more locally-orientated accounts of the Press and Journal and Courier. The quality and quantity of serious political debate in the press is seen as having declined. New media offer better possibilities. A concluding discussion addresses the question of lack of transparency in the motives behind partisan press coverage. A world of informed choice and open discussion could pave the way for a better Scottish politics.

Keywords:   SNP press coverage, propaganda, anti-SNP bias, Scottish broadcasting ecology, press ownership and political affiliation, 2007 Scottish elections

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