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Music, Sound and MultimediaFrom the Live to the Virtual$
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Jamie Sexton

Print publication date: 2007

Print ISBN-13: 9780748625338

Published to Edinburgh Scholarship Online: September 2012

DOI: 10.3366/edinburgh/9780748625338.001.0001

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PRINTED FROM EDINBURGH SCHOLARSHIP ONLINE (www.edinburgh.universitypressscholarship.com). (c) Copyright Edinburgh University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in ESO for personal use.date: 29 July 2021

Sound and Music in Website Design

Sound and Music in Website Design

(p.145) 8. Sound and Music in Website Design
Music, Sound and Multimedia

Lee Tsang

Edinburgh University Press

This chapter deals with the use of sound and music in websites. It concentrates on the McDonalds Corporation ‘I'm lovin' it’ campaign and how its use of music reflects the cultural and political climate. The multimedia entertainment industry benefits most from the Internet's capacity to make use of sound. The influence of age, gender and other social groupings in website design is discussed. Sound and music facilitate a subtle exertion of power. Website designers need to consider not just what certain sounds or musics say about a site, but also what they do not. The cross-cultural analysis of McDonalds sites exhibited the significance of national branding, of political and cultural sensitivity. Velocity on the London Sinfonietta site and the official Japanese Swimming Pool site drew attention to aspects of (timbral) rhythm and tempo which, in the case of Swimming Pool, interacted with visual kinesis.

Keywords:   website design, sound, music, McDonalds, Velocity, Swimming Pool, I'm lovin' it, multimedia entertainment, Internet

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