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Music, Sound and MultimediaFrom the Live to the Virtual$
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Jamie Sexton

Print publication date: 2007

Print ISBN-13: 9780748625338

Published to Edinburgh Scholarship Online: September 2012

DOI: 10.3366/edinburgh/9780748625338.001.0001

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PRINTED FROM EDINBURGH SCHOLARSHIP ONLINE (www.edinburgh.universitypressscholarship.com). (c) Copyright Edinburgh University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in ESO for personal use.date: 16 September 2021

Case Study: The Development of the Apple iPod

Case Study: The Development of the Apple iPod

(p.188) 10. Case Study: The Development of the Apple iPod
Music, Sound and Multimedia

Kieran Kelly

Edinburgh University Press

This chapter uses a political economy approach to inspect the phenomenal success of the Apple iPod. It highlights how integration and competition are important to a product's success within a capitalist economy. Apple Corporation entered the market with an offering above and beyond that of the multitude of other MP3 players offered by hardware companies. The success of the iPod has depended on the ability of the company to connect music company catalogues, protected by law, to music distribution to a machine developed by an independent development company. The Apple iPod is actually quite clearly a computer device, using all the aspects of the modern PC. A key element in its success has been the creation of the iTunes server. The proprietors of Real Player broke Apple's digital rights protection using a method known as reverse engineering. The technological capability of music distribution and replicability is partly a technological issue.

Keywords:   political economy, Apple iPod, Apple Corporation, music company, music distribution, iTunes server, Real Player

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