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Media AudiencesTelevision, Meaning and Emotion$
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Kristyn Gorton

Print publication date: 2009

Print ISBN-13: 9780748624171

Published to Edinburgh Scholarship Online: September 2012

DOI: 10.3366/edinburgh/9780748624171.001.0001

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Theorising Emotion and Affect: feminist engagements

Theorising Emotion and Affect: feminist engagements

(p.55) 4 Theorising Emotion and Affect: feminist engagements
Media Audiences

Kristyn Gorton

Edinburgh University Press

This chapter focuses primarily on theorising the concepts of emotion and affect within feminist theory, however, the final sections works to bridge the gap between theorising emotion and studying it in relation to television and ethnography. This chapter considers central themes within feminist work on the concepts of emotion and affect such as: 'the personal is the political,' ;affective contagion,' language as affect,' and 'shame'. Drawing on several prominent theorists within the field of emotion research such as Sara Ahmed, Elspeth Probyn, Ann Cvetkovich, Denise Riley, Eve Sedgwick, and Anna Gibbs, this chapter offers a fundamental critique of the place of emotion in our everyday lives and the way in which affect works to inform and inspire action.

Keywords:   Feminist concept of emotion and affect, Emotion and affect, The personal is the political, Affective contagion, Shame, melodrama

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