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Media AudiencesTelevision, Meaning and Emotion$
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Kristyn Gorton

Print publication date: 2009

Print ISBN-13: 9780748624171

Published to Edinburgh Scholarship Online: September 2012

DOI: 10.3366/edinburgh/9780748624171.001.0001

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PRINTED FROM EDINBURGH SCHOLARSHIP ONLINE (www.edinburgh.universitypressscholarship.com). (c) Copyright Edinburgh University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in ESO for personal use.date: 19 September 2021

Global Meanings and Trans-cultural Understandings of Dallas

Global Meanings and Trans-cultural Understandings of Dallas

(p.45) 3 Global Meanings and Trans-cultural Understandings of Dallas
Media Audiences

Kristyn Gorton

Edinburgh University Press

This chapter considers how the mediation of meaning occurs on a global scale. More specifically, it considers how the global exchange of televisual texts affects citizenship, notions of individualism and choice and the concept of emotion. This chapter refers to debates on cultural imperialism and media imperialism and makes reference to the extensive research that has been done on the popular US television series Dallas. This chapter also discusses convergence in order to consider how new media technologies will influence/change viewer's engagements with television.

Keywords:   Dallas, Global television, Cultural imperialism, Media imperialism, Cultural citizenship, Convergence, New media technologies

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