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Media AudiencesTelevision, Meaning and Emotion$
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Kristyn Gorton

Print publication date: 2009

Print ISBN-13: 9780748624171

Published to Edinburgh Scholarship Online: September 2012

DOI: 10.3366/edinburgh/9780748624171.001.0001

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PRINTED FROM EDINBURGH SCHOLARSHIP ONLINE (www.edinburgh.universitypressscholarship.com). (c) Copyright Edinburgh University Press, 2019. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in ESO for personal use.date: 13 October 2019

Researching Emotion in Television: a small-scale case study of emotion in the UK/Irish soap industry

Researching Emotion in Television: a small-scale case study of emotion in the UK/Irish soap industry

Chapter:
(p.142) 10 Researching Emotion in Television: a small-scale case study of emotion in the UK/Irish soap industry
Source:
Media Audiences
Author(s):

Kristyn Gorton

Publisher:
Edinburgh University Press
DOI:10.3366/edinburgh/9780748624171.003.0011

The final chapter considers how the industry values the concept of emotion by drawing on interviews with those working within the UK/Irish television industry. It begins with a consideration of the role of ethnography within television studies and outlines the initial set-up of a small-scale case study. In asking questions about emotion and its value within television industry, this chapter reiterates many of the theoretical assertions made in the first half of the book. The value in conducting interviews of this kind is clear in that it allows one to pursue ideas further and to consider more carefully what are often abstract concepts. The chapter concludes with advice to students or first-time researchers on how to conduct a small-scale case study on emotion and television.

Keywords:   EastEnders, Emmerdale, Fair City, Soap Operas, Ethnographic studies in Television, Television branding, Writing for Television, Screenwriting

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