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European Cinemas in the Television Age$
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Dorota Ostrowska and Graham Roberts

Print publication date: 2007

Print ISBN-13: 9780748623082

Published to Edinburgh Scholarship Online: March 2012

DOI: 10.3366/edinburgh/9780748623082.001.0001

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PRINTED FROM EDINBURGH SCHOLARSHIP ONLINE (www.edinburgh.universitypressscholarship.com). (c) Copyright Edinburgh University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in ESO for personal use.date: 25 July 2021

Italy: Cinema and Television: Collaborators and Threat

Italy: Cinema and Television: Collaborators and Threat

(p.41) 4. Italy: Cinema and Television: Collaborators and Threat
European Cinemas in the Television Age

Luisa Cigognetti

Pierre Sorlin

Edinburgh University Press

For a long time, television was blamed for weakening the Italian cinema and reducing it to a very limited part in public entertainment. According to an Order in Council of 1947, radio, and later television, broadcasting was a State service entrusted to a public company submitted to parliamentary control. When Radiotelevisione Italiana began its television broadcasting, on 3 January 1954, Italian cinema was in its heyday. Many assumed, at the time, that once they would be offered pictures at home, people would have no reason to go out, so that cinema attendance would soon decline. However, with the passing of time, the evolution of both media was not so straightforward; they were in competition but, at the same time, complemented and influenced each other. Opinions about the impact of television on cinema changed during the second half of the twentieth century. Today, when new means of communication, more flexible and interactive, are appealing to a wide public, they can and must be defended from the point of view that a close collaboration is their only chance to survive.

Keywords:   Italian cinema, television, Radiotelevisione Italiana

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