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Text World TheoryAn Introduction$
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Joanna Gavins

Print publication date: 2007

Print ISBN-13: 9780748622993

Published to Edinburgh Scholarship Online: September 2012

DOI: 10.3366/edinburgh/9780748622993.001.0001

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(p.146) Chapter 9 Double-vision
Text World Theory

Joanna Gavins

Edinburgh University Press

This chapter discusses the conceptualisation of a particular linguistic and cognitive phenomenon: metaphor. It begins with a summary of some of the most recent theories of metaphor to emerge from cognitive linguistics, alongside some typical single-sentence examples of how metaphor is processed in the mind. However, Text World Theory's encompassing and discourse-focused approach means that the extension of metaphor through longer texts, and sometimes throughout entire discourses, is of greater interest to text-world theorists. Poetry provides some obvious and useful examples on which to base an initial discussion of metaphor, though both literary and non-literary texts are analysed here. The chapter also includes an exploration of metaphorical constructions in non-literary discourse, and a range of examples of the same sort of lonely-hearts advertisements with which this book opened is examined.

Keywords:   metaphor, cognitive linguistics, Text World Theory, discourse, poetry, non-literary discourse, lonely-hearts advertisements

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