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Text World TheoryAn Introduction$
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Joanna Gavins

Print publication date: 2007

Print ISBN-13: 9780748622993

Published to Edinburgh Scholarship Online: September 2012

DOI: 10.3366/edinburgh/9780748622993.001.0001

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(p.91) Chapter 6 Attitudes
Text World Theory

Joanna Gavins

Edinburgh University Press

This chapter explores the text-worlds created by a range of expressions of attitude in discourse. It looks at the ways in which wishes, wants, and desires are communicated in the discourse-world and the nature of the resulting text-worlds their expression creates. It analyzes the glamorous fantasy worlds contained in an interview from a best-selling celebrity magazine in order to explore the discourse features that generate them in more detail. The chapter also investigates the text-worlds that result from expressions of obligation or duty in discourse and the persuasive effects such language often has on its recipients in the discourse-world. Some extracts from a car-owner's manual and from a magazine advice column are examined and the fine line between different types of attitudes and their associated text-worlds is explored.

Keywords:   text-worlds, attitude, discourse, discourse-world, fantasy worlds, obligation, language

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