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TextsContemporary Cultural Texts and Critical Approaches$
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Peter Childs

Print publication date: 2006

Print ISBN-13: 9780748620432

Published to Edinburgh Scholarship Online: September 2012

DOI: 10.3366/edinburgh/9780748620432.001.0001

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Movie Poster: Alien Natures

Movie Poster: Alien Natures

Approach: Ecocriticism

(p.31) Chapter 3 Movie Poster: Alien Natures

Peter Childs

Edinburgh University Press

A film poster is usually designed as part of the post-production process. The major filming has already occurred but aspects such as the score, the credit and title sequences, and the marketing artwork are still to be done. These are all crucial to the atmospherics of the film and will contribute greatly to its image, along with the trailer(s). The poster is to a degree analogous to the book cover: promoting and preceding the film, produced at another time from the body of the text but also bound to it. Film posters are also of course aimed at attracting audiences and like book covers vie to entice consumers to part with their money. The poster is thus commercially and creatively linked to the film, but is also an artwork, or text, in its own right. The poster can also re-accentuate interpretations of the many thousands of single images that comprise the film reels. The Alien poster is pared down: suggestive, allusive, vague but threatening, which is how the barely glimpsed alien is portrayed in the film.

Keywords:   Ecocriticism, Ridley Scott, film posters, Alien

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