During the 1960s the music of the counterculture was transformed rapidly and repeatedly. This chapter traces these changes from the folk revival through the British invasion, Blues rock, psychedelia, etc., looking at the impact of key figures including Bob Dylan, The Beatles, Jefferson Airplane and Jimi Hendrix. It argues that the anti-modernist impulses of the early 1960s were replaced by an obsession with new technology and a corporate structure in which artists were able to hide their economic ambitions through the separation of musician and manager.
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