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Film HistoriesAn Introduction and Reader$
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Paul Grainge, Mark Jancovich, and Sharon Monteith

Print publication date: 2007

Print ISBN-13: 9780748619061

Published to Edinburgh Scholarship Online: September 2012

DOI: 10.3366/edinburgh/9780748619061.001.0001

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New Waves, Specialist Audiences and Adult Films

New Waves, Specialist Audiences and Adult Films

(p.371) 16 New Waves, Specialist Audiences and Adult Films
Film Histories

Paul Grainge

Mark Jancovich

Sharon Monteith

Edinburgh University Press

This chapter discusses changes in the film industry at the end of the 1950s and into the 1960s. As cinema's role as classic family entertainment was lost to television, films diversified to attract different audiences, including young Americans for whom sci-fi, horror and titillation at the drive-in would guarantee a great evening out, and more specialist ‘art house’ screenings for American audiences for whom European imports held the intellectual high ground. The chapter also includes the study, ‘The End of Classical Exploitation’ by Eric Schaefer, which explores the movie trends and the historical changes that evolved into the exploitation industry. It also sets the scene for the rise of ‘sexploitation’ films in the 1960s and ‘blaxploitation’ in the 1970s.

Keywords:   television, drive-in, art house films, Eric Schaefer, exploitation industry, sexploitation, blaxploitation, film history

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