The Writer/Producer in American Television
The Writer/Producer in American Television
By 2001, producer and programme had become inseparable; writers, agents and United Paramount Network's target demographic of younger viewers were said to be attracted not just by Buffy but by Joss Whedon's high-profile public image. The thirty years between the publication of Muriel Cantor's 1971 book, The Hollywood TV Producer: His Work and His Audience and UPN's acquisition of Buffy the Vampire Slayer saw fundamental changes in the television industry in the United States. Cantor's book was published during the height of three network dominance, a period that Michele Hilmes has dubbed the classic network system. When UPN acquired Buffy, the number of television networks had doubled from three to six, all of which struggled for ratings in a multi-channel, fragmented audience environment. The transformation of the industry resulted in the television writer-producer playing a much more prominent role in the industry than ever before.
Keywords: United Paramount Network, Muriel Cantor, Buffy the Vampire Slayer, classic network system, television networks, television writer-producer, television industry, United States
Edinburgh Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.
Please, subscribe or login to access full text content.
If you think you should have access to this title, please contact your librarian.
To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.
