Jump to ContentJump to Main Navigation
The Contemporary Television Series$
Users without a subscription are not able to see the full content.

Michael Hammond and Lucy Mazdon

Print publication date: 2005

Print ISBN-13: 9780748619009

Published to Edinburgh Scholarship Online: September 2012

DOI: 10.3366/edinburgh/9780748619009.001.0001

Show Summary Details
Page of

PRINTED FROM EDINBURGH SCHOLARSHIP ONLINE (www.edinburgh.universitypressscholarship.com). (c) Copyright Edinburgh University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in ESO for personal use.date: 25 September 2021

Creating ‘Quality’ Audiences for ER on Channel Four

Creating ‘Quality’ Audiences for ER on Channel Four

Chapter:
(p.207) Chapter 11 Creating ‘Quality’ Audiences for ER on Channel Four
Source:
The Contemporary Television Series
Author(s):

Janet Mccabe

Publisher:
Edinburgh University Press
DOI:10.3366/edinburgh/9780748619009.003.0014

Despite Channel 4's past success with imported American programming, Steve Clarke wondered how viewers in the United Kingdom would react to its acquisition of ER (NBC, 1994–2009), when first transmitted on British terrestrial television in February 1995. Even at the beginning of series seven, shown first on Channel 4's new pay-TV entertainment digital channel E4 in January 2001, reviewers still expressed concerns that new viewers would find its frenetic pace and dense plotting an unnerving experience. Despite reservations, ER was dubbed ‘must-see TV’ from the start. This chapter investigates how Channel 4 imagined its audience as it repositioned ER into the British television flow. The point here is that ER emerged as a distinctive quality televisual product within the abundant and highly competitive television flow precisely because it was contained and represented by institutional frameworks that said that this is what it is.

Keywords:   ER, audience, quality, United Kingdom, Channel 4

Edinburgh Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.