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The Contemporary Television Series$
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Michael Hammond and Lucy Mazdon

Print publication date: 2005

Print ISBN-13: 9780748619009

Published to Edinburgh Scholarship Online: September 2012

DOI: 10.3366/edinburgh/9780748619009.001.0001

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Television, Horror and Everyday Life in Buffy the Vampire Slayer

Television, Horror and Everyday Life in Buffy the Vampire Slayer

(p.159) Chapter 9 Television, Horror and Everyday Life in Buffy the Vampire Slayer
The Contemporary Television Series

Eric Freedman

Edinburgh University Press

Contemporary Hollywood horror is frequently marked by its spatial relocation to the American landscape and its temporal relocation to the present and also focused on the ‘other’ within the nuclear family and specific social groups, particularly teenagers. With the advent of cable and satellite broadcasting, the replaying of these tensions as postmodern pastiche in contemporary television programming has been a tactic taken on by a television industry regrouping to capture a teen marketplace. This chapter investigates this phenomenon by focusing on the Warner Brothers television network in order to link political economy to traditional studies of gender. Buffy the Vampire Slayer and Smallville exist within the broad conceptual terrain of genre and seriality. By ‘reading’ Buffy's body, among others, this chapter explores the manner in which the teen body is attached to a political economy whose values it serves to celebrate and promote, and considers the specific connection of this body to contemporary national consumer-goods advertising.

Keywords:   horror, teenagers, Warner Brothers, Buffy the Vampire Slayer, Smallville, political economy, gender, teen body, advertising

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