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Media Rights and Intellectual Property$
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Richard Haynes

Print publication date: 2005

Print ISBN-13: 9780748618804

Published to Edinburgh Scholarship Online: September 2012

DOI: 10.3366/edinburgh/9780748618804.001.0001

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Intellectual property and the internet

Intellectual property and the internet

(p.113) 8 Intellectual property and the internet
Media Rights and Intellectual Property

Richard Haynes

Edinburgh University Press

When the Internet truly took off as a mass medium in 1996 in the guise of the World Wide Web, it was like an untamed wilderness ripe for discovery, and new users marvelled at the wondrous and instantaneous way in which information and images could be pulled to their desktops from around the world. But perhaps most importantly in the context of media rights, more and more of what people do online and the ways in which the online world is organised are sanctioned by licence agreements, registration and contracts all protected under the sign of intellectual property law. This chapter examines how media rights shape the ways in which the Internet is developing and the ways in which it can be used. The WIPO Copyright Treaty viewed the ‘indirect’ and ‘temporary’ copies of a work held within computer networks as copyrighted material. While copyright remains important, the chapter also looks at trademarks and patents. In addition, it considers hyperlinking and reuse of copyright material.

Keywords:   Internet, intellectual property, copyright, media rights, WIPO Copyright Treaty, temporary copies, patents, trademarks, hyperlinking

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