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Media Rights and Intellectual Property$
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Richard Haynes

Print publication date: 2005

Print ISBN-13: 9780748618804

Published to Edinburgh Scholarship Online: September 2012

DOI: 10.3366/edinburgh/9780748618804.001.0001

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PRINTED FROM EDINBURGH SCHOLARSHIP ONLINE (www.edinburgh.universitypressscholarship.com). (c) Copyright Edinburgh University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in ESO for personal use.date: 24 September 2021

Broadcasting rights to sport

Broadcasting rights to sport

Chapter:
(p.67) 5 Broadcasting rights to sport
Source:
Media Rights and Intellectual Property
Author(s):

Richard Haynes

Publisher:
Edinburgh University Press
DOI:10.3366/edinburgh/9780748618804.003.0005

Sport is one of the most cherished forms of media content, and broadcasting rights to access sporting events have become a central feature of the media economy. A willingness to pay for the pleasure of watching sport has been long established. Understanding why sport is so important demands a knowledge of how the relationship between sport and broadcasting has developed and how the power relations between sports authorities and broadcasters have dynamically changed over time. This chapter first provides a brief history of televised sport in the United Kingdom, focusing on BBC and ITV. It then explores the rise of subscription sport and the consequences of the BSkyB deal in the UK, as well as the broadcasting of sport on terrestrial television, the fallout of ITV Digital, regulation of TV sports rights and competition issues, cultural citizenship and listed events, and new media sport. It also examines television broadcasting of horse racing, citing the case of Attheraces.

Keywords:   sport, broadcasting rights, United Kingdom, BBC, ITV Digital, horse racing, Attheraces, television broadcasting, competition, listed events

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