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Media Rights and Intellectual Property$
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Richard Haynes

Print publication date: 2005

Print ISBN-13: 9780748618804

Published to Edinburgh Scholarship Online: September 2012

DOI: 10.3366/edinburgh/9780748618804.001.0001

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Intellectual property rights and the media

Intellectual property rights and the media

(p.12) 2 Intellectual property rights and the media
Media Rights and Intellectual Property

Richard Haynes

Edinburgh University Press

This chapter provides an overview of intellectual property rights, more specifically the underlying principles of copyright. It explores the increasing use of intellectual property rights in the everyday activities of media organisations and how they have become the most important assets in media markets. It is well established that the media increasingly operate at the global level and that even localised markets are influenced by globalising processes. Intellectual property rights, in particular copyright, and its couplet with contract have become quintessential to contemporary media commerce and have their foundation in Roman law. Although patents, copyright, trademarks and other forms of intellectual property rights were historically conceived to encourage individual creators by protecting their work, in the contemporary media environment they increasingly serve the interests of transnational corporations and the global business elite. The chapter is organised around two sections: international law and law in the United Kingdom. It first discusses the creeping internationalisation of copyright and then compares and contrasts legislative developments in the United States, in particular the Digital Millennium Copyright Act 1998.

Keywords:   intellectual property rights, media, copyright, United Kingdom, international law, United States, Digital Millennium Copyright Act, patents, trademarks

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