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Media Policy and Globalization$
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Paula Chakravartty and Katharine Sarikakis

Print publication date: 2006

Print ISBN-13: 9780748618491

Published to Edinburgh Scholarship Online: September 2012

DOI: 10.3366/edinburgh/9780748618491.001.0001

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Governing the backbone of cultures: broadcasting policy

Governing the backbone of cultures: broadcasting policy

(p.85) 4 Governing the backbone of cultures: broadcasting policy
Media Policy and Globalization

Paula Chakravartty

Katharine Sarikakis

Edinburgh University Press

The chapter builds on the previous chapter, by exploring the policy 'wars' on the protection of audiovisual content among the hegemonic powers of the EU and the USA as they compete in the global arena. The chapter refers to protection of cultural goods, the role of the public service broadcasting system in the new policy environment and challenges to its status and the significance of 'cultural expression' in the making of European and US American approaches to content and its marketisation. The chapter notes in detail tensions, politics, policies, interests, actors and dilemmas.

Keywords:   Public service broadcasting, content protection, USA, EU, legitimacy, pluralism

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