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Media Policy and Globalization$
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Paula Chakravartty and Katharine Sarikakis

Print publication date: 2006

Print ISBN-13: 9780748618491

Published to Edinburgh Scholarship Online: September 2012

DOI: 10.3366/edinburgh/9780748618491.001.0001

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PRINTED FROM EDINBURGH SCHOLARSHIP ONLINE (www.edinburgh.universitypressscholarship.com). (c) Copyright Edinburgh University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in ESO for personal use.date: 19 September 2021

Governing the backbone of cultures: broadcasting policy

Governing the backbone of cultures: broadcasting policy

Chapter:
(p.85) 4 Governing the backbone of cultures: broadcasting policy
Source:
Media Policy and Globalization
Author(s):

Paula Chakravartty

Katharine Sarikakis

Publisher:
Edinburgh University Press
DOI:10.3366/edinburgh/9780748618491.003.0004

The chapter builds on the previous chapter, by exploring the policy 'wars' on the protection of audiovisual content among the hegemonic powers of the EU and the USA as they compete in the global arena. The chapter refers to protection of cultural goods, the role of the public service broadcasting system in the new policy environment and challenges to its status and the significance of 'cultural expression' in the making of European and US American approaches to content and its marketisation. The chapter notes in detail tensions, politics, policies, interests, actors and dilemmas.

Keywords:   Public service broadcasting, content protection, USA, EU, legitimacy, pluralism

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