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Television PolicyThe MacTaggart Lectures$
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Bob Franklin

Print publication date: 2005

Print ISBN-13: 9780748617173

Published to Edinburgh Scholarship Online: September 2012

DOI: 10.3366/edinburgh/9780748617173.001.0001

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PRINTED FROM EDINBURGH SCHOLARSHIP ONLINE (www.edinburgh.universitypressscholarship.com). (c) Copyright Edinburgh University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in ESO for personal use.date: 24 September 2021

A Time for Change

A Time for Change

The James MacTaggart Lecture 2000

(p.229) A Time for Change
Television Policy

Greg Dyke

Edinburgh University Press

In this lecture, the author, former director general of the BBC, states his vision for a new BBC, which were to involve melding the public service tradition with the realities of the digital television market in order to forestall the emergence of a ‘digital underclass’. His vision embraced a number of concrete television programming proposals, including shifting the BBC's nine o'clock news bulletin to the 10 p.m. slot and the creation of two new children's channels. BBC1 was to remain the ‘gold standard of mainstream television’ but was to become more focused on entertainment, drama and factual programmes. Some programmes which were currently at the margins of BBC1's schedule were to be given a higher profile slot on BBC2, which was to be broadcasting more specialised ‘highbrow’ programmes. BBC3 was to target a youth audience while BBC4 was to be ‘unashamedly intellectual’ and offer a televised amalgam of Radio 3 and Radio 4 with an emphasis on culture, music and arts. BBC News 24 was to comprise the seventh BBC television channel.

Keywords:   BBC, digital television, television programming, children's channels, BBC News 24, Radio 3, Radio 4, broadcasting

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