Jump to ContentJump to Main Navigation
Television PolicyThe MacTaggart Lectures$
Users without a subscription are not able to see the full content.

Bob Franklin

Print publication date: 2005

Print ISBN-13: 9780748617173

Published to Edinburgh Scholarship Online: September 2012

DOI: 10.3366/edinburgh/9780748617173.001.0001

Show Summary Details
Page of

PRINTED FROM EDINBURGH SCHOLARSHIP ONLINE (www.edinburgh.universitypressscholarship.com). (c) Copyright Edinburgh University Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in ESO for personal use.date: 31 May 2020

Freedom in Broadcasting

Freedom in Broadcasting

The James MacTaggart Lecture 1989

(p.131) Freedom in Broadcasting
Television Policy

Rupert Murdoch

Edinburgh University Press

In this lecture, the author, chief executive of News International, offers a highly contentious and critical assessment of public service broadcasting, denouncing it as an ideology deployed by ‘propagandists’ to protect the interests of a narrow broadcasting elite, but with debilitating consequences for broadcasting in Britain. Most significantly, public service broadcasting and its ‘guardians’ militate against the prospects for viewer freedom and choice. The author's argument rests on a ‘simple principle’: ‘in every area of economic activity in which competition is attainable, it is much to be preferred to monopoly’. By contrast, public service broadcasting is nowhere clearly defined, although the author redresses this problem by suggesting that ‘anybody who, within the law of the land, provides a service which the public wants at a price it can afford is providing a public service’. He argues that the success of Sky Television will be as much a public service as ITV.

Keywords:   public service broadcasting, Britain, freedom, choice, competition, monopoly, Sky Television, ITV

Edinburgh Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.