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Fleury, J., Hartzheim, B., & Mamber, S. (2019-05-01). Introduction: The Franchise Era. In The Franchise Era: Managing Media in the Digital Economy. : Edinburgh University Press. Retrieved 2 Aug. 2021, from https://edinburgh.universitypressscholarship.com/view/10.3366/edinburgh/9781474419222.001.0001/upso-9781474419222-chapter-001.