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Deleuze and BaudrillardFrom Cyberpunk to Biopunk$
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Sean McQueen

Print publication date: 2016

Print ISBN-13: 9781474414371

Published to Edinburgh Scholarship Online: September 2017

DOI: 10.3366/edinburgh/9781474414371.001.0001

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3. Seducing-Machines
Deleuze and Baudrillard

Sean McQueen

Edinburgh University Press

This chapter turns to the 1973 J.G. Ballard novel Crash as well as its 1996 film adaptation by Cronenberg. It aims to make careful distinctions between Deleuze and Baudrillard and show why they gravitate to Crash. The primary focus in the novel is a cult of bored, middle-class professionals who feel alive only after modifying their bodies via staged car crashes. From here, the chapter reveals that Crash is notably quite flexible and can be subjected to many theoretical approaches, at times producing contradictory readings as a result. While Crash the novel might be a distinctly Baudrillardian creature, for example, Crash the Cronenberg film appears to lean more toward Deleuze.

Keywords:   J.G. Ballard, David Cronenberg, Crash, seducing-machines, car crashes, film adaptation, hyperreality, hysteria-machine, simulacra

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