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Selling the Splat PackThe DVD Revolution and the American Horror Film$
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Mark Bernard

Print publication date: 2014

Print ISBN-13: 9780748685493

Published to Edinburgh Scholarship Online: September 2015

DOI: 10.3366/edinburgh/9780748685493.001.0001

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Introducing the Splat Pack

Introducing the Splat Pack

Chapter:
(p.13) 1. Introducing the Splat Pack
Source:
Selling the Splat Pack
Author(s):

Mark Bernard

Publisher:
Edinburgh University Press
DOI:10.3366/edinburgh/9780748685493.003.0002

This chapter introduces the reader to the Splat Pack, a group of contemporary horror film-makers such as Eli Roth, Rob Zombie, Neil Marshall, and Alexandre Aja. It examines how mainstream media hyped the Splat Packers, citing articles — including the one written by Alan Jones for the April 2006 issue of the British film magazine Total Film — that portrayed them as independent, subversive film-makers who operate outside the Hollywood mainstream. One of the ways in which journalists — and the Splat Packers themselves — construct the group's image of oppositional outsiderdom is by likening them to past horror directors like George Romero and Wes Craven from the 1960s and 1970s, the so-called ‘Golden Age’ of subversive American horror films. This chapter suggests that the media hype heralding the Splat Pack's arrival offers an intriguing glimpse into how notions of independence, outsider status, and claims of subversion are used to sell films and the personalities of their directors.

Keywords:   American horror films, Splat Pack, horror film-makers, Eli Roth, Rob Zombie, Neil Marshall, Hollywood, directors, Alexandre Aja, subversion

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