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Post-Classical HollywoodFilm Industry, Style and Ideology since 1945$
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Barry Langford

Print publication date: 2009

Print ISBN-13: 9780748638574

Published to Edinburgh Scholarship Online: September 2012

DOI: 10.3366/edinburgh/9780748638574.001.0001

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Introduction To Part III

Introduction To Part III

(p.183) Introduction To Part III
Post-Classical Hollywood

Barry Langford

Edinburgh University Press

In the late summer of 1985, one of the biggest hits of the previous year, Joe Dante's horror-comedy Gremlins (Warner Brothers, 1984), was given a limited re-release in markets including Columbus, Ohio. From the mid-1980s, new multiplexes expanded or replaced the 1960s and 1970s duplex and triplex cinemas, often located in older open-air shopping centres that were themselves falling victim to the newer mega-malls. The two biggest complexes, the Eastland Plaza 6 and the Westerville 6, both located at suburban shopping centres, were owned by American Multi-Cinemas of Kansas City. In addition to their traditional source of income from theatrical box office, revenues flowed to the movie studios from every home video transaction (sale and rental); directly (through licensing fees) or indirectly (for example, from advertising revenue) from the transmission of theatrical movies on the broadcast networks (all of which were owned by one of the majors) and basic and premium cable channels (of which most of the former and all of the latter were also owned by the majors).

Keywords:   Columbus, Ohio, United States, multiplexes, shopping centres, American Multi-Cinemas, Gremlins, movies, cable channels, movie studios

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