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Heritage Film AudiencesPeriod Films and Contemporary Audiences in the UK$
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Claire Monk

Print publication date: 2011

Print ISBN-13: 9780748638246

Published to Edinburgh Scholarship Online: March 2012

DOI: 10.3366/edinburgh/9780748638246.001.0001

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Patterns of Film Taste: Period and Non-Period Films

Patterns of Film Taste: Period and Non-Period Films

(p.92) Chapter 5 Patterns of Film Taste: Period and Non-Period Films
Heritage Film Audiences

Claire Monk

Edinburgh University Press

This chapter explores the specifics of Heritage Audience Survey respondents' tastes in films: both in general and with reference to period films. It looks at profoundly contrasting patterns between the Time Out and National Trust subsamples in terms of film familiarity, adventurousness of film viewing and film tastes. Notwithstanding their ostensibly ‘uncinematic’ characteristics, did some respondents enjoy heritage films in the context of popular cinema tastes, or as part of a more informed cinephilia by others? How many films (from lists presented in the questionnaire) they recalled seeing across both period and non-period films? The majority of listed films were placed into classificatory groups — not divulged to respondents — for the purpose of analysing film tastes. The chapter considers two final indicators of patterns of ‘heritage’ film taste: the numbers of films directed by James Ivory and seen by respondents and the numbers of listed benchmark 1980s to mid-1990s film and television adaptations from Jane Austen novels they had seen.

Keywords:   Heritage Audience Survey, film tastes, period films, non-period films, heritage films, cinephilia, James Ivory, Jane Austen, film viewing, adventurousness

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