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Heritage Film AudiencesPeriod Films and Contemporary Audiences in the UK$
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Claire Monk

Print publication date: 2011

Print ISBN-13: 9780748638246

Published to Edinburgh Scholarship Online: March 2012

DOI: 10.3366/edinburgh/9780748638246.001.0001

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Demographics and Identities: A Portrait of the Survey Respondents

Demographics and Identities: A Portrait of the Survey Respondents

(p.47) Chapter 3 Demographics and Identities: A Portrait of the Survey Respondents
Heritage Film Audiences

Claire Monk

Edinburgh University Press

This chapter analyses the demographic backgrounds of respondents of the Heritage Audience Survey and a wider range of indicators of identity, with some comparative reference to the demographics of the wider cinema audience in the 1990s (and the thinner existing evidence on the demographics of film audiences in the United Kingdom for specific period films) as established in the limited publicly available industry sources. The chapter identifies the distinguishing features of the two subsamples, highlighting those most resonant in relation to the heritage-film debate, and those of likely relevance in interpreting and understanding respondents' particular tastes, orientations and attitudes in relation to period films. Mindful of the very specific links between class fraction, class identity and educational capital on the one hand, and ‘cultural capital’, cultural preferences and formation of film tastes on the other, this chapter takes an interest in a varied range of indicators of respondents' identities — from self-reported sexual orientation to minutiae of schooling, university types, literary adaptations and heritage films, and occupational cultures.

Keywords:   Heritage Audience Survey, period films, United Kingdom, heritage films, demographics, identity, film audiences, sexual orientation, occupational cultures, literary adaptations

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