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Contemporary Action Cinema$
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Lisa Purse

Print publication date: 2011

Print ISBN-13: 9780748638178

Published to Edinburgh Scholarship Online: September 2012

DOI: 10.3366/edinburgh/9780748638178.001.0001

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The ‘European connection’

The ‘European connection’

(p.170) Chapter 9 The ‘European connection’
Contemporary Action Cinema

Lisa Purse

Edinburgh University Press

This chapter considers action cinema in relation to issues of globalisation and the international film marketplace, and looks at the stylistic exchanges that result in the light of recent debates about whether multi-country co-productions can (or should) protect a national cultural identity. Arguing that many countries, not just the US, are now attempting an ‘internationalising formula’ for the action movie that will maximise their international box office potential, the chapter makes a case study of a particular region, focusing on recent films of the French production company EuropaCorp. The contemporary French action ?lm has become a key site of controversy in national debates about cultural imperialism, cultural identity and indigenous ?lm style. Looking at Banlieue 13 and Danny the Dog the chapter analyses the stylistic and representational tensions that can result from putting the internationalising formula into practice.

Keywords:   EuropaCorp, Globalisation, International marketplace, Cultural identity, National identity, Internationalising formula, French action film

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