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Media and Identity in Africa$
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Kimani Njogu and John F M Middleton

Print publication date: 2009

Print ISBN-13: 9780748635221

Published to Edinburgh Scholarship Online: March 2012

DOI: 10.3366/edinburgh/9780748635221.001.0001

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Representation of Africa in the Western Media: Challenges and Opportunities

Representation of Africa in the Western Media: Challenges and Opportunities

Chapter:
(p.76) 6 Representation of Africa in the Western Media: Challenges and Opportunities
Source:
Media and Identity in Africa
Author(s):

John Kiarie Wa’Njogu

Publisher:
Edinburgh University Press
DOI:10.3366/edinburgh/9780748635221.003.0006

This chapter discusses the neglect and/or negative portrayal of Africa by Western media, Africa's contribution to its negative coverage and possible corrective measures, arguing that the immensity of Africa's problems and its potential to affect the Western world politically and economically can no longer be minimised. There are ways of ensuring that this complex continent does not remain relegated to the backwater of the news, brought to light only during clashes, coups and natural catastrophes such as floods and drought. To cover Africa with the thoroughness and competency it deserves requires imagination, effort and financial resources. To fail to do so is to deny its present and future importance on the world stage.

Keywords:   Western media, media coverage, negative coverage, Africa

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