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Music Video and the Politics of Representation$
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Diane Railton and Paul Watson

Print publication date: 2011

Print ISBN-13: 9780748633227

Published to Edinburgh Scholarship Online: September 2012

DOI: 10.3366/edinburgh/9780748633227.001.0001

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Making it Real: Authorship and Authenticity

Making it Real: Authorship and Authenticity

(p.66) 3. Making it Real: Authorship and Authenticity
Music Video and the Politics of Representation

Diane Railton

Paul Watson

Edinburgh University Press

This chapter describes some of the complex ways in which authorship can be considered in relation to the study of music video, a situation in which performer, director and songwriter may all have genuine claim to an authorial voice. There are a number of problems which arise from simply grafting the dominant model for understanding the art of cinema onto the study of music video. The issue of authenticity and authorship is then discussed. It is noted that videos can play a significant role in constructing and establishing an artist as authentic. The process of de-authorisation and de-authentication is precisely vital because the question of who can be seen as the authoritative, authentic voice of a video impacts in crucial ways on how that video can be read. It is important to address who can give the authentic voice of the video when the authorship in music video is considered.

Keywords:   authorship, music video, performer, director, songwriter, authorial voice, authenticity, authentic voice

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