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The Jean Baudrillard Reader$
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Steve Redhead

Print publication date: 2008

Print ISBN-13: 9780748627882

Published to Edinburgh Scholarship Online: September 2012

DOI: 10.3366/edinburgh/9780748627882.001.0001

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On Non-Postmodernity by Steve Redhead

On Non-Postmodernity by Steve Redhead

(p.1) CHAPTER ONE On Non-Postmodernity by Steve Redhead
The Jean Baudrillard Reader

Steve Redhead

Edinburgh University Press

This chapter introduces Jean Baudrillard’s life and work in context. It sets out in brief the reasons why it is better to see Baudrillard in a non-postmodern context, and introduces the concept of non-postmodernity as an overarching framework for understanding Baudrillard. The various historical controversies surrounding the writings and pronouncements of Baudrillard are discussed and a case made for seeing Baudrillard as one of the most important and of critical modern intellectuals in the light of the extracts presented in the book.

Keywords:   Non-postmodernity, social theory, art, media, pataphysics, terrorism, Marxism, Situationism

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