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Film SequelsTheory and Practice from Hollywood to Bollywood$
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Carolyn Jess-Cooke

Print publication date: 2009

Print ISBN-13: 9780748626038

Published to Edinburgh Scholarship Online: September 2012

DOI: 10.3366/edinburgh/9780748626038.001.0001

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Signifying Hollywood: Sequels in the Global Economy

Signifying Hollywood: Sequels in the Global Economy

Chapter:
(p.110) Chapter 5 Signifying Hollywood: Sequels in the Global Economy
Source:
Film Sequels
Author(s):

Carolyn Jess-Cooke

Publisher:
Edinburgh University Press
DOI:10.3366/edinburgh/9780748626038.003.0006

This chapter reviews the resurgence of the sequel in the global film economy. The chapter also proposes that sequelisation operates in Bollywood cinema. Sequelisation forms an increasingly large part of industrial practice in Bollywood. The Bollywood sequel demands careful consideration of the political, economic and cultural differences. Unlike Hollywood, Bollywood has been unusually neglected in Western film scholarship and criticism. The films presented reveal that there is potential for a healthy exploration of the diversity of identities and customs that make up ‘Indian-ness’ in South Asia and beyond. The kinds of cultural remembering that inform the Bollywood sequel operate specifically to circulate cultural mores amongst the Indian diaspora by providing a suitable context for the ‘global’ and ‘local’ to correspond.

Keywords:   sequel, global film economy, sequelisation, Bollywood, Hollywood, cinema, Indian-ness

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