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Film SequelsTheory and Practice from Hollywood to Bollywood$
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Carolyn Jess-Cooke

Print publication date: 2009

Print ISBN-13: 9780748626038

Published to Edinburgh Scholarship Online: September 2012

DOI: 10.3366/edinburgh/9780748626038.001.0001

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‘it's All Up To You!’: Sequelisation and User-Generated Content

‘it's All Up To You!’: Sequelisation and User-Generated Content

(p.72) Chapter 3 ‘it's All Up To You!’: Sequelisation and User-Generated Content
Film Sequels

Carolyn Jess-Cooke

Edinburgh University Press

This chapter states that merchandising, marketing and deferred narrative endings underline the key theoretical principles of sequelisation. It specifically explores the sequelisation as a method by which audiences are able to continue, interact with and re-experience a film. The storytelling mechanisms of marketing and merchandise are increasingly incorporated with the formal structure of many films. Hypertextuality and the deconstruction of the reader-text relationship are present in contemporary conceptualisations of the film sequel. The lonelygirl15 and KateModern creators are ‘pushing at the boundaries’ of online filmmaking and ‘networked storytelling’, and have contributed to an escalating debate over controversial copyright issues surrounding ‘fanfic’. It is quite possible that the employment of the sequel will re-imagine the commercial imperatives of sequelisation as liberating, rather than narrowing, the creative, personal and interactive elements of film production.

Keywords:   sequelisation, merchandising, marketing, narrative endings, hypertextuality, online filmmaking, networked storytelling, lonelygirl15, KateModern

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