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Film SequelsTheory and Practice from Hollywood to Bollywood$
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Carolyn Jess-Cooke

Print publication date: 2009

Print ISBN-13: 9780748626038

Published to Edinburgh Scholarship Online: September 2012

DOI: 10.3366/edinburgh/9780748626038.001.0001

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Introduction The Age of the $equel: Beyond the Profit Principle

Introduction The Age of the $equel: Beyond the Profit Principle

(p.1) Introduction The Age of the $equel: Beyond the Profit Principle
Film Sequels

Carolyn Jess-Cooke

Edinburgh University Press

This book reports the approach that views of the sequel as a wholly commercial venture ignore its important registers of continuation, nostalgia, memory, difference, originality, revision and repetition. It also accounts some of the major critical contexts within which sequelisation operates. It addresses sequelisation as part of a new critical vocabulary that is necessary to contend with a host of emergent practices and formats in digital culture. Then, it considers the sequel as a trope of repetition, difference, continuation and memory. It concentrates on the sequel's latent registers of ‘afterwardness’ which informs many filmic representations of gender, cultural transitions and identities, history and national disasters as both coming after and repeating to some extent an ‘original’ entity or activity in some film sequels. The chapters in this book explore the sequelisation in theory and practice within and outside the domain of Hollywood.

Keywords:   sequel, sequelisation, digital culture, repetition, difference, continuation, memory, Hollywood, gender, cultural transitions

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